In today's job market, it is more important than ever to have a competitive edge. One way to set yourself apart from the crowd is to possess professional marketing certifications. These credentials can open doors to new job opportunities and provide a path for career advancement.
The answer may vary depending on your specific situation, but there are certain professional marketing certifications that are generally considered to be the most valuable for marketing professionals. These credentials can make you more attractive to potential employers and help you command higher salaries.
What are the most beneficial certifications for marketing professionals?
Hootsuite is a social media management platform that enables users to manage all their social media accounts in one place. The Hootsuite Certified Professional credential demonstrates your ability to use Hootsuite's features and functions to manage social media for businesses effectively. This certification can help you get hired or promoted at organizations of all sizes that use Hootsuite to manage their social media presence.
- Adobe Marketing Certifications
Adobe offers a range of digital marketing certifications through its Adobe Certified Expert (ACE) program. The ACE program covers six major areas of digital marketing: Adobe Analytics, Adobe Campaign, Adobe Experience Manager Forms, Adobe Media Optimizer, Adobe Target, and Adobe Test & Target. Earning an ACE certification in one or more of these areas can help you get hired or promoted at organizations that use Adobe products for their digital marketing efforts.
- Google AdWords Certification
Google offers a certification in AdWords that covers both the Fundamentals and Advanced levels. To become certified, you must pass two exams: one on mobile advertising and one on search advertising. Once you have passed both exams, you will receive a personalized certificate from Google that you can add to your resume or LinkedIn profile.
The AdWords certification is important because it shows that you have a working knowledge of how to use Google's advertising platform. With over 2 billion active AdWords accounts worldwide, there is a good chance that any employer who is looking for a digital marketing professional will want someone who is certified in AdWords.
MOZ offers a certification in Search Engine Optimization (SEO) that covers the basics of how search engines work and how to optimize websites for better visibility. The certification consists of a 100-question exam that must be completed within 3 hours. Once you have passed the exam, you will receive a MOZ Certificate of Completion that you can add to your resume or LinkedIn profile.
The SEO Certification is important because it shows that you have a working knowledge of how search engines work and how to optimize websites for better visibility. With over 3 billion people using search engines every day, there is a good chance that any employer who is looking for digital marketing professional will want someone who is certified in SEO.
Inference.
If you're looking to give your career a boost, professional marketing certifications are a great way to do it. So if you're looking to take your career to the next level, consider earning one or more of these professional marketing certifications.
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